Social Media Specialist, Certificate

The Social Media Specialist Certificate is designed to prepare students for employment in entry-level social media positions. Students will explore how social media has become an ubiquitous form of communication, creating new communication patterns with implications for interpersonal relationships, societal standards, and advocacy. The program prepares students to communicate with the public through various platforms as they run employers’ social media accounts, and work to build brand reputation. Students who complete the program will be awarded a Certificate in Social Media Specialist.

Graduates are able to:

• create and publish content on social media platforms
• explain and interpret site metrics
• analyze and interpret target audiences
• produce a portfolio-ready cohesive plan that addresses a brand’s social media strategy
• identify ethical issues regarding social media
• explain and interpret persuasive messaging

NOTE:  Though not required, previous experience with social medi is recommended.  Proficiency in computing at least at the level of basic computing and applications.