May 16, 2024  
2024-2025 Catalog 
    
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2024-2025 Catalog
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COMM 202 - Social Media Production

(2,2) 3 Credits
Prerequisite(s): COMM 160 Social Media Theory  .
Through this course students will learn a step-by-step process of building and implementing marketing campaigns across social media platforms. The top social media platforms will be addressed in terms of marketing power and capabilities. Using marketing theory and technical instruction students will create digital content including photos, video, graphics, and audio that are used in digital marketing. Students will also gain technical skills in using social media analytic tools and the data those tools provide.     


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