Feb 28, 2024  
2016-2017 Catalog 
2016-2017 Catalog [ARCHIVED CATALOG]

Marketing Option in Business Management, Associate of Applied Science

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The Business Management program prepares students for entry-level management positions in business, industry, government and social service agencies. Graduates are prepared to enter the workforce upon graduation or may pursue advanced coursework. This program provides students a broad business education, culminating in an integrative business simulation course. Students have the opportunity to gain practical experience through co-ops or internships.

The Marketing Option in Business Management provides students with practical knowledge and skills essential for employment in organizations involved in the marketing of goods or services.

Marketing is a vital function not only for business firms, but also for nonprofit organizations or institutions, and offers a large number and variety of job opportunities. Career possibilities for students who complete the Marketing Option include entry level positions in marketing, promotions, customer service, retail management and sales.

Graduates will be able to:
     •demonstrate a basic knowledge of all functional business areas
     •critically analyze and interpret information to solve problems and make business decisions
     •recognize and evaluate ethical issues and situations
     •determine the effects of behavioral factors on business outcomes
     •demonstrate effective business communication
     •apply business management concepts in a practical setting

This degree is offered through the Business and Public Service Department.

Students planning on transferring to a four-year institution should enroll in the Business Administration, Associate of Science program.


Second Semester

Fourth Semester

Total Credits 62

1Select a course from the appropriate category of the General Education  list.

2 MATH 100 Finite Math  or MATH 110 Statistics I  may be substituted through placement testing.

3Any course from  ACCT, BUSI, ECON, or MRKT, or  COMM 120 Introduction to Mass Communication , or   COMM 210 Introduction to Public Relations  or COMM 130 Events Planning/Meeting Management .

4 Any course from MRKT.


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