Jun 24, 2024  
2016-2017 Catalog 
2016-2017 Catalog [ARCHIVED CATALOG]

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COMM 120 - Introduction to Mass Communication

(3,0) 3 Credits

This course surveys the development of the major mass communication media: books, newspapers, magazines, radio, musical recordings, film, television, video games and the Internet, with a focus on their impact on society and contemporary economic, technological and operational issues confronting each medium. Students will examine the complex relationship between mass media and society and develop analytical tools to understand competing mass communication theories. Students who complete this course will better appreciate the impact of mass media on society and will become more proficient observers, consumers, and practitioners of mass media by becoming media literate.

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