Marketing, Associate of Applied Science

The degree program in Marketing prepares graduates for entry into the job market in advertising, marketing, retailing or sales immediately upon graduation. Even though this is not a transfer program, a recent study indicated that 75% of graduates continued their education at four-year colleges and universities. The Associate of Applied Science degree program in Marketing also provides a core group of business courses in management, accounting and computer science that facilitates transfer to four-year colleges.

Graduates are able to:

• apply basic marketing principles to business decisions
• explain company-wide strategic planning and its four steps
• identify the psychological and social factors that influence consumers in making purchase decisions and how these factors relate to the formation of effective marketing strategy
• construct a marketing plan for a product or service
• formulate market segmentation, target marketing and product positioning strategies

This degree is offered through the Business and Public Service Department, whose mission is to provide challenging career-oriented undergraduate programs to business and public service students, educating them to the level of competency needed for successful transfer to four-year institutions or immediate career path entry into the global market.