Apr 26, 2024  
2013-2014 Catalog 
    
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2013-2014 Catalog [ARCHIVED CATALOG]

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MRKT 221 - Selling & Sales Management

(3,0) 3 Credits
Prerequisite(s): MRKT 101 - Principles of Marketing  or permission of instructor.
This course examines the fundamental elements of the sales function. It integrates the development of skills associated with the job of professional selling with an examination of the role of the sales manager. Topics include: techniques of selling and persuasion, building and maintaining relationships with clients, ethical and legal issues, sales forecasting, territory management, selection of sales personnel, and training, motivating, evaluating and rewarding the sales force. Offered in the fall semester.


Summer 2024 Course Selections

Fall 2024 Course Selections



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