Oct 10, 2024  
2012-2013 Catalog 
    
2012-2013 Catalog [ARCHIVED CATALOG]

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MRKT 231 - Advertising

(3,0) 3 Credits
Prerequisite(s): MRKT 101 - Principles of Marketing  or permission of instructor.
This course provides a basic understanding of the field of Advertising. Topics to be covered include: procedures and policies for planning and preparation of advertising, selection of media, coordination of advertising, sales promotion and display. Offered in the spring semester.


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