Oct 10, 2024  
2012-2013 Catalog 
    
2012-2013 Catalog [ARCHIVED CATALOG]

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MRKT 101 - Principles of Marketing

(3,0) 3 Credits
Principles of Marketing explores the entire marketing process including internal and external variables which affect the marketing of a product and/or service. The components of an organization’s strategic marketing program, including how to plan, price, promote, and distribute goods and services, will be explored. This course provides the foundation necessary for the more advanced marketing courses; the course will cover a range of topics including marketing research, consumer behavior and global marketing.


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