MRKT 101 - Principles of Marketing

(3,0) 3 Credits

Principles of Marketing explores the entire marketing process including internal and external variables which affect the marketing of a product and/or service. The components of an organization’s strategic marketing program, including how to plan, price, promote, and distribute goods and services, will be explored. This course provides the foundation necessary for the more advanced marketing courses; the course will cover a range of topics including marketing research, consumer behavior and global marketing.

Winter 2024 Course Selections

Spring 2025 Course Selections