Oct 03, 2024  
2012-2013 Catalog 
    
2012-2013 Catalog [ARCHIVED CATALOG]

Add to Portfolio (opens a new window)

MRKT 202 - E-Commerce

(3,0) 3 Credits
Prerequisite(s): MRKT 101 - Principles of Marketing  or permission of instructor.
To succeed in today’s dynamic business environment, a marketing manager must understand how electronic business systems can enhance a business’s relationship with its customers. This course explores the complexities of electronic commerce. Business opportunities, challenges, and management strategies for success will be examined. Offered in the spring semester.


Summer 2024 Course Selections

Fall 2024 Course Selections




Add to Portfolio (opens a new window)