MRKT 202 - E-Commerce

(3,0) 3 Credits

Prerequisite(s): MRKT 101 - Principles of Marketing or permission of instructor.
To succeed in today’s dynamic business environment, a marketing manager must understand how electronic business systems can enhance a business’s relationship with its customers. This course explores the complexities of electronic commerce. Business opportunities, challenges, and management strategies for success will be examined. Offered in the spring semester.

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