Marketing Option in Business Administration, Associate of Science

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The Business Administration program prepares students for transfer into the junior year at four-year colleges or universities. In today’s competitive business environment, a Bachelor’s degree is often the minimum educational requirement when seeking a job. A four-year degree may also increase your potential for career advancement and is linked to higher lifetime earnings.

The Marketing Option in Business Administration provides students with practical knowledge and skills essential for employment in organizations involved in the marketing of goods or services. This Option provides a core group of marketing courses as well as a foundation in management, accounting and computer science that facilitates transfer to four-year colleges.

Graduates will be able to:
     • demonstrate a basic knowledge of accounting, economics, management, and marketing
     • critically analyze and interpret information to solve problems and make business decisions
     • apply quantitative methods as a basis to examine business situations
     • recognize and evaluate ethical issues and situations
     • determine the effects of behavioral factors on business outcomes
     • demonstrate effective business communication

This degree is offered through the Business and Public Service Department.

It is recommended that students check with their intended transfer school for specific program requirements.

Raritan Valley Community College Associate of Arts (AA) and Associate of Science (AS) degree programs are designed to comply with the New Jersey Community Colleges General Education Foundation which supports transfer of courses to NJ Public four-year colleges and universities. Students who intend to transfer to a NJ college or university can further improve the transfer of courses by using the Recommended Transfer Program (RTP) feature in NJTransfer.org.

Curriculum – A.S. Degree

First Semester

ENGL 111 - English Composition I 3 Credits
BUSI 111 - Introduction to Business 3 Credits
ACCT 101 - Financial Accounting 4 Credits
CISY 102 - Computer Literacy 3 Credits ⁴
COMM 120 - Introduction to Mass Communication 3 Credits

Second Semester

ENGL 112 - English Composition II 3 Credits
ACCT 104 - Managerial Accounting 4 Credits
MRKT 101 - Principles of Marketing 3 Credits
MATH 110 - Statistics I 3 Credits ⁵
COMM 101 - Speech 3 Credits

Third Semester

BUSI 112 - Principles of Management 3 Credits
ECON 101 - Macroeconomics 3 Credits
Social Science 3 Credits ¹
Mathematics 3-4 Credits ^1,2
Marketing Elective 3 Credits ³

Fourth Semester

ECON 102 - Microeconomics 3 Credits
BUSI 131 - Business Law I 3 Credits
Science (lab) 4 Credits ¹
Humanities 3 Credits ¹
Marketing Elective 3 Credits ³

Total Credits 63-64

¹ Select a course from the appropriate category of the General Education  list.

² Mathematics by official placement test. Students may not take courses below placement level. MATH 101 Number Systems , and MATH 103C Quantitative Reasoning  may NOT be used to satisfy the math. See transfer college requirements for math. Students transferring into the Business program at Rutgers need MATH 151 Calculus I . Students transferring into the Business program at TCNJ need MATH 113 Precalculus II , MATH 114H Precalculus - Honors  or MATH 151 Calculus I . See course descriptions for prerequisites.

³Any course from MRKT.

⁴ CISY 125 Programming for Business Majors   is an additional 1 credit corequisite course required for Business majors at Rutgers.

⁵Students intending to transfer and pursue a bachelor’s degree in a Business-related program of study may need to take: MATH 110 Statistics I and MATH 111 Statistics II ; or MATH 117H Statistics - Honors . Students should check with their intended transfer school for specific math requirements.