May 28, 2023  
2019-2020 Catalog 
2019-2020 Catalog [ARCHIVED CATALOG]

Marketing Option in Business Management, Associate of Applied Science

Return to {$returnto_text} Return to: Academic Programs (departments)

The Business Management program prepares students for entry-level management positions in business, industry, government and social service agencies. Graduates are prepared to enter the workforce upon graduation or may pursue advanced coursework. This program provides students a broad business education, culminating in an integrative business simulation course. Students have the opportunity to gain practical experience through co-ops or internships.

The Marketing Option in Business Management provides students with practical knowledge and skills essential for employment in organizations involved in the marketing of goods or services.

Marketing is a vital function not only for business firms, but also for nonprofit organizations or institutions, and offers a large number and variety of job opportunities. Career possibilities for students who complete the Marketing Option include entry level positions in marketing, promotions, customer service, retail management and sales.

Graduates will be able to:
     •demonstrate a basic knowledge of all functional business areas
     •critically analyze and interpret information to solve problems and make business decisions
     •recognize and evaluate ethical issues and situations
     •determine the effects of behavioral factors on business outcomes
     •demonstrate effective business communication
     •apply business management concepts in a practical setting

This degree is offered through the Business and Public Service Department.

Students planning on transferring to a four-year institution should enroll in the Business Administration, Associate of Science program.


Second Semester

Third Semester

Fourth Semester

Total Credits 60

1 Mathematics by official placement. MATH 100 Finite Mathematics  or MATH 110 Statistics I  may be substituted through placement testing.

2 Select any course from MRKT.

Select one course from the following: BUSI 191 Personal Finance  , BUSI 240 Principles of Finance  , BUSI 193 International Finance  .

Select a course from the appropriate category of the General Education  list.

5 Select any college-level course.

Return to {$returnto_text} Return to: Academic Programs (departments)