MRKT 220 - Consumer Behavior

(3,0) 3 Credits

Prerequisite(s): MRKT 101 - Principles of Marketing or permission of instructor.
Consumer Behavior will examine how various social science disciplines such as psychology, sociology, cultural anthropology, and economics influence consumer behavior and how people perceive and process information, make decisions, and form attitudes. Students will explore the principal factors that influence consumers as individuals and decision makers as relates to the buying decision process and how marketers use these concepts to influence consumers.

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