MRKT 101 - Principles of Marketing

(3,0) 3 Credits

Principles of Marketing examines the process involved in creating goods and services to satisfy consumer wants and needs, including planning, pricing, promotion, and distribution of goods and services. It relates marketing to the larger environment and covers a range of topics including marketing research, consumer behavior, global marketing and ethics/social responsibility.

Winter 2024 Course Selections

Spring 2025 Course Selections