Apr 03, 2026  
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COMM 120 - Introduction to Mass Communication

(3,0) 3 Credits
This course explores how mass communication shapes culture, society, and everyday life. This course explores the history, structure, and influence of major media industries including print media, radio & audio formats (e.g., podcasts), film, television, video games, advertising, public relations, ethics, social media, generative AI, and merging platforms. This course introduces communication theories such as Agenda-Setting, Framing, Gatekeeping, Social Presence, Social Judgment, and Uses and Gratification, to help students analyze, interpret, and respond to media messages.  Topics include media literacy, media effects censorship, ethics, regulation, representation and bias, advertising, marketing, social media, and generative AI. Students who complete this course will better appreciate the impact of mass media on culture and will become more proficient observers, consumers, and practitioners of mass media by becoming more media literate. Students will study the impact of media technologies from print to streaming to generative AI.


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