Apr 04, 2025  
2025-2026 Catalog 
    
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2025-2026 Catalog
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COMM 160 - Social Media Theory

(3,0) 3 Credits
This course covers four basic topics surrounding social media: First it provides an overview of the role social media plays in society. Using a research-based approach students will explore how the internet and digital communication technologies influence society. Through their exploration students will gain a knowledge of historical, cultural and theoretical impacts of social media. Second, students will begin to address social media analytics and understanding the metrics used. Third, students will discover personal and professional branding strategies in social media. Lastly, students will research ethical issues regarding social media.     

 


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