MRKT 210 - Digital Marketing
(3,0) 3 Credits
Prerequisite(s): MRKT 101 Principles of Marketing or permission of instructor.
This course provides an overview of digital marketing channels and their integration into an organization’s total marketing program. Students will explore existing and emerging technologies and strategies used by successful digital marketers to acquire, cultivate and measure customer relationships. Topics include search marketing and search engine optimization, website design and usability, content management, email, social media and mobile marketing and web analytics.
Spring 2021 Course Selections
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