Feb 26, 2021  
2018-2019 Catalog 
    
2018-2019 Catalog [ARCHIVED CATALOG]

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MRKT 210 - Digital Marketing

(3,0) 3 Credits


Prerequisite(s): MRKT 101 Principles of Marketing  or permission of instructor.
This course provides an overview of digital marketing channels and their integration into an organization’s total marketing program. Students will explore existing and emerging technologies and strategies used by successful digital marketers to acquire, cultivate and measure customer relationships. Topics include search marketing and search engine optimization, website design and usability, content management, email, social media and mobile marketing and web analytics.

 


Spring 2021 Course Selections




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