Feb 25, 2021  
2018-2019 Catalog 
2018-2019 Catalog [ARCHIVED CATALOG]

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MRKT 231 - Advertising

(3,0) 3 Credits

Prerequisite(s): MRKT 101 - Principles of Marketing  or permission of instructor.
This course provides an overview of advertising and integrated marketing communications tools including:  sales promotion, direct response, public relations, personal selling, and new media. All aspects of the communication process, from planning, positioning, campaign development, and budgeting to evaluation and measurement will be covered. Advertising in a social, cultural, ethical and legal/regulatory context will be discussed.

Spring 2021 Course Selections

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