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Apr 20, 2024
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MRKT 231 - Advertising (3,0) 3 Credits
Prerequisite(s): MRKT 101 - Principles of Marketing or permission of instructor.
This course provides an overview of advertising and integrated marketing communications tools including: sales promotion, direct response, public relations, personal selling, and new media. All aspects of the communication process, from planning, positioning, campaign development, and budgeting to evaluation and measurement will be covered. Advertising in a social, cultural, ethical and legal/regulatory context will be discussed.
Summer 2024 Course Selections
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