Apr 19, 2024  
2018-2019 Catalog 
    
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2018-2019 Catalog [ARCHIVED CATALOG]

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BUSI 120 - Small Business Planning & Marketing

(3,0) 3 Credits
This course is designed for the small business/entrepreneur or manager looking to improve their marketing skills in today’s domestic, global and international business environments. Through a case study and market simulation format, the student will come to fully understand all activities and processes involved in the flow of goods, services, ideas and events from producer and/or manufacturer to consumers. The small business/entrepreneur or manager will be able to incorporate a systems approach to fully understand the marketing and sales conditions being affected and analyze the problems as well as the strategies used to solve these problems. Students will be able to describe the components; types of information required and develop their own comprehensive small business marketing plan.


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