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Raritan Valley Community College    
 
    
 
  Sep 20, 2017
 
2017-2018 Catalog
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MRKT 101 - Principles of Marketing

(3,0) 3 Credits

Examines the process involved in creating goods and services to satisfy consumer wants and needs, including planning, pricing, promotion, and distribution of goods and services. Relates marketing to the larger environment and covers a range of topics including marketing research, consumer behavior, global marketing and ethics/social responsibility.



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