2013-2014 Catalog 
    
    May 25, 2018  
2013-2014 Catalog [ARCHIVED CATALOG]

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MRKT 101 - Principles of Marketing

(3,0) 3 Credits
Principles of Marketing examines the process involved in creating goods and services to satisfy consumer wants and needs, including planning, pricing, promotion, and distribution of goods and services.  It relates marketing to the larger environment and covers a range of topics including marketing research, consumer behavior, global marketing and ethics/social responsibility.



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