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Raritan Valley Community College    
 
    
 
  Jul 24, 2017
 
2013-2014 Catalog [ARCHIVED CATALOG]

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MRKT 101 - Principles of Marketing

(3,0) 3 Credits
Principles of Marketing examines the process involved in creating goods and services to satisfy consumer wants and needs, including planning, pricing, promotion, and distribution of goods and services.  It relates marketing to the larger environment and covers a range of topics including marketing research, consumer behavior, global marketing and ethics/social responsibility.



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