Mar 28, 2024  
2012-2013 Catalog 
    
2012-2013 Catalog [ARCHIVED CATALOG]

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MRKT 211 - Retailing

(3,0) 3 Credits
Prerequisite(s): MRKT 101 - Principles of Marketing  or permission of instructor.
Retailing examines the operations and management of various types of retailing entities. The course covers basic retail management strategies, merchandise planning, sales promotion, customer service, and control practices. The course will also focus on social and technological issues pertaining to retailing.


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