Mar 28, 2024  
2019-2020 Catalog 
    
2019-2020 Catalog [ARCHIVED CATALOG]

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MRKT 231 - Advertising

(3,0) 3 Credits

Prerequisite(s): MRKT 101 - Principles of Marketing  or permission of instructor.
This course provides an overview of advertising and integrated marketing communications tools including:  sales promotion, direct response, public relations, personal selling, and new media. All aspects of the communication process, from planning, positioning, campaign development, and budgeting to evaluation and measurement will be covered. Advertising in a social, cultural, ethical and legal/regulatory context will be discussed.


Summer 2023 Course Selections

Fall 2023 Course Selections




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